Reporting

A conversion is the final step in our predefined goals.  Examples of this are an online purchase or donation; voting for a particular candidate; attending an event.  We utilize data to drive more conversions.  

Reporting is the mechanism that enables data to be transformed into dollars; the ultimate conversion.  

Tracking anything online is easy.  Advancements in JavaScript technology have made it possible to track anything online.  Once it is your owned web property, capturing the data is a simple matter of properly applying the  technology. 

However tracking offline is not easy.  Offline conversions such as attending an event or making an in store purchase don’t necessarily have connectivity within the data to tell the entire story.  Fortunately offline conversions can be connected to the online experience with proper planning.  We can see how social media is influencing both online and offline conversions – but you have to properly plan.  

Proper planning, accurate data and optimal ROI for each of our marketing channels, allows us to focus in on maximizing our conversions via the data.  Custom Reporting will be developed showing the performance of all conversion funnels and most importantly exactly what is driving or not driving these conversions.    

The reports will be presented via a weekly or monthly results call, depending upon customer demand.  We will provide a thorough analysis of the data; focusing on insights and recommendations to ensure that the defined goals and objectives are met.

Accurate data allows us to analyze the results of the various marketing channels employed by your organization versus the amount of investment made in these channels.  Investing both financial and emotional energy into a poorly performing channel is a good way to through money away.  

Accurate data enables us to accurately assess the optimal Return On Investment or ROI per marketing channel.  

Custom Reporting will be developed showing the performance of the various channels across specific KPIs and Conversion Metrics. Insights into what drives success and failure is facilitated by having the KPIs or Key Performance Indicators when properly defined and connected to the objectives and goals of the organization. Similar to  seeing speed, mileage and remaining gas on a the dashboard of a car, our reporting will enable you to quickly get a pulse as to what is happening with each of your channels.  

The reports will be presented via a weekly or monthly results call, depending upon customer demand.  We will provide a thorough analysis of the data; focusing on insights and recommendations to ensure that the defined goals and objectives are met.  

It is through this process that we are able to maximize your conversions.  Conversions are what you are directing your consumer towards whether it is an online purchase or donation; voting for a particular candidate or attending an event.