Are you using #hashtags?
Do you know what they are? A #hashtag is a word or phrase preceded by a pound or hash sign ‘ #’, which are used to identify with a particular topic and/or conversation on Facebook, Twitter and other various social media sites.
Do you have a development and or measurement strategy behind your branded or campaign #hashtags?
Companies utilize hash tags to sell their products and services
#NationalFriedChickenDay – KFC
#TweetFromTheSeat – Charmin
#CastMeMarc – Marc Jacobs
The President to get elected and promote health Care
#yeswecan – 2008 Obama Campaign
#getcovered – Obamacare Marketing Initiative
#Hashtags have become one of the most powerful vehicles for social change seen in modern day history. #Blacklivesmatter – is a perfect example of this. What began as a simple #hashtag has morphed into a powerful organization, and more importantly social movement that will redefine race relations in America.
However the most powerful aspect of #hashtags is that they are measurable.
#Hashtags enables an organization or individual to truly measure the extent of their influence.