Kwesi McDavid is a data-driven mathematician, digital strategist and political activist. Two decades of experience in digital strategy and data analysis with corporate clients and Fortune 500 companies—including AT&T, Reuters, Nokia, DirectTV and Verizon—have refined Kwesi’s unique ability to analyze people, data, cultures and the political environment that binds these things together.
Kwesi combines his love for people and culture with mathematical precision at modeling and measuring the human experience, or user flow, as it is commonly referred to in digital circles. Understanding culture as the defining force and fabric of organizations enables him to listen, document, and transform the way business stakeholders see and experience their data—and ultimately how they market their products and services.
Born to Guyanese parents and raised stone’s throw from the Riverside Church, a historic bastion of progressive thought in Harlem, Kwesi has strong ties to its multicultural community. In 2001, his commitment to social transformation took him to the South Bronx where he taught math and web development to at risk students for five years, and to the local political scene where Kwesi provided services to candidates David Granger and David Patterson to increase their base and developed expertise in constituent branding and services.
The Obama years have brought new opportunities to help culturally heal America. This catharsis presents a real opportunity for brands to differentiate themselves through diversity, community outreach, and social responsibility. Kwesi formed the BlackBallot.com to meet this challenge and to engage with businesses to drive new conversations, increase diversity, and measure socially responsible solutions.
Kwesi earned a BA from Cornell University’s Engineering College Program in Operations Research with a Minor in African Studies and Masters in Applied Math from CCNY.